New virtual program helps self-employed women and gender-diverse individuals price their services, communicate their value, and build a more consistent sales pipeline.
– FOR IMMEDIATE RELEASE –
Toronto, ON — August 4, 2026 — The Canadian Women’s Chamber of Commerce (CanWCC) today announced applications are open for Sales Strategies for Solo Earners, a free, three-month program for self-employed women and gender-diverse individuals who rely on their business revenue to pay their bills and build financial stability. There are an estimated 1 million self-employed women in Canada, the majority of them service providers. Applications are open from August 4 to August 28, 2026.
The program is designed for entrepreneurs who need more than general business advice. Whether someone is struggling to price their services profitably or trying to create a more reliable sales pipeline, Sales Strategies for Solo Earners is built to strengthen the part of their business that needs the most attention right now — with specific, personalized guidance rather than one-size-fits-all information.
Two tailored paths, one shared goal
Recognizing that no two solo businesses face the same challenges, the program offers two specialized pathways: Price & Positioning, for entrepreneurs still building the foundation of their pricing and offer, and Sales and Systems, for those ready to turn a solid offer into a repeatable pipeline of clients. Applicants don’t need to know which path fits — CanWCC places each participant based on their application.
The free, 12-week program runs virtually across two sessions, Fall 2026 and Winter 2027, and is open to self-employed women and gender-diverse entrepreneurs in Canada’s service sector. Space is limited to 80 to 100 participants for this pilot. An information session will be held August 18, with applications open August 4 through August 28, 2026.
Interested applicants can learn more and apply at https://canwcc.circle.so/sales-strategies-solo-earners.
Sales Strategies for Solo Earners is funded by the Government of Canada’s Ministry of Innovation, Science, and Economic Development (ISED) through the Women Entrepreneurship Strategy Ecosystem Fund.
About the Canadian Women’s Chamber of Commerce
The Canadian Women’s Chamber of Commerce (CanWCC) is a nationally incorporated, not-for-profit organization dedicated to advocacy, advancement, and connection for and on behalf of its members. CanWCC’s membership consists of women and gender-diverse self-employed workers, business owners, and organizations that are at least 50% woman(en)-owned and led.
Media Contact:
Communications Team – media@canwcc.ca
Canadian Women’s Chamber of Commerce